The Project Archive
This portfolio archive is set out as a series of posts, documenting some of my work for 10 years from 2010 to 2020.
Off to Austria for Interski
My work with the New Zealand Snowsports Instructor’s Alliance (NZSIA) and Snowboard Instruction New Zealand (SBINZ) is taking me to Austria for two weeks, as of tomorrow. I’m lucky enough to be part of the NZ contingent visiting a massive event in…
Splitboarding Article for Outdoor Japan Magazine
Last March, at the tail-end of my season in Japan, I was fortunate enough to be invited on a splitboarding tour in the Niigata backgountry. Two days later I met with Gardner Robinson, the Editor for Outdoor Japan Magazine, to discuss Japanese dist…
Yellow Pages vs White Pages
Which do you use first when searching for a local shop or service? The Yellow Pages or the White Pages? It all depends on what you’re searching for, right? If you already know the name of the business, it makes sense to flick to the appropriate ‘w…
Powder Detours – the latest project!
It’s been a busy few months. The NZ winter has had me all over the place from Instructor Training at Cardrona, to Examining with SBINZ, and coaching at the Junior Worlds here in Wanaka. My time off the hill has been spent doing small web contracts…
IPPYs: Gold in the Travel Guidebook category!
The 2010 Independant Publisher Book Awards finals we’re announced two days ago. Unexpectedly, our recent Snow-search Japan publication won GOLD in the Travel Guidebook category. I am hugely appreciative towards all our SSJ contributors and support…
Copywriting project for Transition Snowsports
Relaxation time in between my Northern and Southern Hemisphere winters is something that seems to elude me. This particular in-between-period has been dominated by a somewhat hectic travel schedule, the importing of a car from Japan, and a number …
The Rule of Three
Ever wondered why it feels good to write bullet points in sets of three? Two just doesn’t seem worthwhile, whereas four can feel a little excessive. Brian Clark at Copyblogger explains How To Use The ‘Rule Of Three’ To Create Engaging Content. In...
Snow-search Japan reviews
Two decent reviews of our recently published Snow-search Japan… Snowsphere.com Hokkaido Powder Guides blog Good reviews; now we need the sales. Unexpectedly, book sales have fluctuated massively depending on the country. Unfortunately, the UK ma…
Snow-search Japan hits the shelves
It will be three years ago in February I visited Japan for the first time. I was writing for the World Snowboard Guide, updating their Japan section by writing reviews on the Hokkaido ski resorts. A few months after this trip, Steve Dowle from WSG Media asked me if I...