Writing, web strategy, photography and videography, and.... snowboarding!

Based in Wanaka, NZ most of the year, my professional life revolves around the snowsports industry, writing, creative imagery and digital marketing.

In the media realm my areas of expertise include writing for both web and print, web and social media strategy, web design, information architecture and content creation/management. I have worked on medium-scale web design and e-learning projects, on-going web marketing campaigns, and was the Coordinating Author of an English-language ski/snowboard guidebook for Japan.

In the snow industry I am an experienced Snowboard Instructor, Coach, Instructor Trainer/Examiner and FIS level Judge, with over 30 seasons of experience. I have worked all over the world, coached competitively and judged World Cup level contests. I have been working with SBINZ (the education body that qualifies instructors and coaches in New Zealand), as a Senior Examiner, a member of the Technical Committee and with the NZSIA Board as the Divisional Rep.

Spanning both my working lives is my photography and videography, specialising in action sports and landscapes, 360 degree imagery and time lapse creation. I am founding partner of a network of digital media creatives called 360 New Zealand.

360 New Zealand Ltd.

Founding Partner

Rome Snowboards

NZ Brand Ambassador


Snowboard Rep.