— As part of my relationship with Rome Snowboards and Bobo Products (NZ’s importer for my favourite snowboard manufacturer), I write a blog article for them from time to time. Below is my most recent written ramblings, posted last week on the Bobo Products website. —

The year was 2007. The first ever iPhone was announced. The 7th book in the Harry Potter series sold 11million copies in its first 24hrs on the shelves. Shaun White was still the man to beat in both snowboard halfpipe and slopestyle. AND… it was my first taste of the incredulously deep and oh-so-light Japanese pow pow!

Little did I know this would be the start of long, affectionate relationship with the land of the rising sun.

It doesn’t feel very long ago but, if I take the time to think about it, the change has certainly been significant.

Little backstreet bars (aka izakayas) were a dime and a dozen in every Japanese ski town. You considered yourself lucky if you found an English menu in a restaurant. High-rise condos weren’t standing proud at the bottom of the lifts and it was easy to get fresh tracks every single run. The NZ dollar to Japanese yen exchange rate wasn’t particularly favourable and Japan was still sitting around number three or four on most avid snowboarder’s “one day I’ll get there” list.

At that time I was bouncing between a life of coaching snowboarding and attempting to establish a sideline career in writing and photography. Surprisingly, the latter is what first took me to Japan. The following three years saw me writing for WSG Media and culminated in the publishing of the first comprehensive, English-language guidebook specifically about skiing and snowboarding in Japan.

Snow-search Japan was published five years ago now (you can still buy it on Amazon), so the question is, are my opinions on skiing and snowboarding in Japan credible? See what you think, but I warn you; I am rather biased.

The true meaning of snow-sure

Is ignorance bliss? Or is it just plain ignorance? As much as we in the World of snow sports would love to ignore the impending climate change, we all know that it is upon us and we’re probably a few decades in to it already.

hokkaido powder sprays snowboarding, keith stubbs

In between sprays… man I love that feeling! Photo by Richie Johnston

So, yes, let’s invest in solar panels, consider trading in those all-consuming 4L diesels for an electric car like something from the Jetsons (do they make a 4WD version yet?), and plant a tree for every plane we catch (or maybe just make yourself feel better with that convenient little “donate” button).

In 20 years time we may be lucky enough to still be sliding around on snow, but in the meantime, we should probably make the most of what we have.

Japan is now considered, by most Kiwis and Aussies, just another option for a Northern Hemi winter holiday or season. It is no longer viewed as far-flung or particularly exotic. Niseko specifically is extremely well-known and has become the most popular ski resort in Asia, with the majority of visitors and investors being from China, Hong Kong, Singapore and other parts of the Asian continent.

So is Japan still the best option and why would you go to Niseko? One reason really. It is still the most snow-sure ski resort on the planet. By far!

Why I still go to Niseko

This past winter Niseko had three days of RAIN in February. Er, yep… THREE!

For us down here in NZ, that’s not such a big deal. But mid-winter in Niseko, where the pow falls as regularly as the sun is shining back in home Wanaka, it certainly was a big deal. To the extent where every locals’ face had a semi-permanent look of astonishment on it.

Of course, this look of astonishment changed quickly the next day when the rain turned into 40cms of fresh snow.

In total, Niseko had 259cms of snow fall in Hirafu Village, during the month of February. That’s more than most NZ ski resorts receive in a whole season!

Niseko averages 14m of snow in a season, with 18m being a big year and 12m being a lean year. Do you know anywhere else in the World where 12 metres of snow can be considered “lean”?

These stats come from an independent source (i.e. not a ski resort) who measures the freshly fallen snow every morning and even provides the proof. Check them out at 360niseko.com.

I go back to Niseko year-in, year-out, partly because I get to ride powder as much as I drink coffee, but also because that’s where the opportunities have taken me. I coached and guided there with Niseko Academy for about five years, but now I work solo with a young competitive snowboarder, while running a few SBINZ instructor courses at either end of the season. It’s a short winter for me, usually around 10 weeks in total (which is more than enough), and I still have the time to keep my work back in NZ ticking over and get creative behind the lens.

So what’s not to like about Niseko? The amount of snow shoveling maybe?

In summary

Climate change has certainly affected Japan’s winters, but it’s quite probably less than everywhere else around the globe. The main island of Honshu (where Hakuba, Myoko and Nozawa are all located) had a tougher winter this past season, making it a little more comparable to the rest of the World. Central Hokkaido, where Furano, Tomamu and Asahidake are found, had a decent winter, but signs of climate change are also creeping in there too.

All in all, Niseko is still lucky enough to receive massive light and dry snowfalls on a regular basis. It’s the best combination of quality, quantity and regularity! So even if you’re only visiting for one week, you’re still highly likely to score multiple powder days. Albeit with hundreds of other powder-seekers.

If 2017 is going to be your first visit to Japan, make Niseko your first stop but not your last. It’s an easy place to get used to some Nihongo and dial in your chop stick talents, without feeling like a fish out of water. Score some fresh in Niseko, then head elsewhere for a more cultural experience.

For me, next year will be my 10th winter heading to Japan. I’ll be back for sure – in some capacity or other.

Method by Keith Stubbs, snowboarding in Hokkaido Japan

I love this trick! Methods feel amazing yet different every time you do them. And they’re even better when your friends claim them for you! Photo by Richie Johnston