360 New Zealand Ltd. — our small but effective digital media business — has recently partnered with MyPakageNZ, who are the New Zealand distributor for the best mens underwear the World has ever seen. And I’m not embellishing in the slightest!

One of our first undertakings in the partnership was to test out the product in one of the most challenging ways possible and shoot the process.

Tom Burton, MTB enduro rider and new MyPakageNZ Ambassador, had been scoping this scree face line that runs directly into the Clutha River… the perfect test to see if comfort can really help to create confidence.

Well here’s the shots, taken on my Sony A7…

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