Web Content, Design & Strategy

Online Projects

Notable Web Projects

360 New Zealand: A fresh look for 360nz, focusing on the delivery of services, the extensive portfolio and our back story (Nov 2018)
Aomori Spring Ski Resort: Multi-site design and development project for a Japanese ski resort, hotel and golf course (Sep 2017)
NZSIA: Quick turn-around design and build for the New Zealand Snowsports Instructors Alliance (June 2017)
Niseko Instructor Training Academy: Strategy, architecture, design and content (first project in July 2011, redesign in July 2015)

See more web design and strategy projects below…


“Working as both an independent freelancer and as part of a wider team of web professionals operating under the 360 New Zealand Ltd. umbrella, my experience on the web extends from content creation and copy writing, to information architecture, e-learning and WordPress theme customisation.”

Powder Detours – the latest project!

It’s been a busy few months. The NZ winter has had me all over the place from Instructor Training at Cardrona, to Examining with SBINZ, and coaching at the Junior Worlds here in Wanaka. My time off the hill has been spent doing small web contracts…

Copywriting project for Transition Snowsports

Copywriting project for Transition Snowsports

Relaxation time in between my Northern and Southern Hemisphere winters is something that seems to elude me. This particular in-between-period has been dominated by a somewhat hectic travel schedule, the importing of a car from Japan, and a number …

The Rule of Three

The Rule of Three

Ever wondered why it feels good to write bullet points in sets of three? Two just doesn’t seem worthwhile, whereas four can feel a little excessive. Brian Clark at Copyblogger explains How To Use The ‘Rule Of Three’ To Create Engaging Content. In...

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