Feb 20, 2011 | Web Content, Design & Strategy
In June 2009, just prior to the NZ winter season, I worked closely with Cardrona Marketing (and members of the Tactic Group team) to establish and implement a social media monitoring and recording system, and create Cardrona’s first Twitter and Facebook...
Jan 8, 2011 | Snowboarding, Web Content, Design & Strategy
My work with the New Zealand Snowsports Instructor’s Alliance (NZSIA) and Snowboard Instruction New Zealand (SBINZ) is taking me to Austria for two weeks, as of tomorrow. I’m lucky enough to be part of the NZ contingent visiting a massive event in St Anton...
Nov 3, 2010 | Web Content, Design & Strategy
Which do you use first when searching for a local shop or service? The Yellow Pages or the White Pages? It all depends on what you’re searching for, right? If you already know the name of the business, it makes sense to flick to the appropriate...
Sep 2, 2010 | Snowboarding, Web Content, Design & Strategy
It’s been a busy few months. The NZ winter has had me all over the place from Instructor Training at Cardrona, to Examining with SBINZ, and coaching at the Junior Worlds here in Wanaka. My time off the hill has been spent doing small web contracts and putting...
May 13, 2010 | Web Content, Design & Strategy
Relaxation time in between my Northern and Southern Hemisphere winters is something that seems to elude me. This particular in-between-period has been dominated by a somewhat hectic travel schedule, the importing of a car from Japan, and a number of web writing...
Mar 16, 2010 | Web Content, Design & Strategy
Ever wondered why it feels good to write bullet points in sets of three? Two just doesn’t seem worthwhile, whereas four can feel a little excessive. Brian Clark at Copyblogger explains How To Use The ‘Rule Of Three’ To Create Engaging Content. In...
