Online contests have a few rather obvious purposes; brand interaction, content generation, and of course traffic!
We’re now running a bi-monthly online contest at 360queenstown-wanaka. This iPhone Pano Contest is the second installment in the series, supported by NZ Shred snowboard shop in Queenstown.iPhone (or other smart phone) panoramas were to be submitted to 360qw over a 10 day period, taken exclusively on the local ski resorts. Working with NZ Shred, we at 360qw picked out the top 5 panos and placed them in a final voting poll to decide upon a winner.
Obviously the biggest purpose of this particular contest is to boost traffic levels for a short period. Voting polls are a highly effective method of engagement and those entered in the polls will almost always share the poll across social media channels. Facebook has this functionality built-in, but that doesn’t bring additional traffic to your own site.
Instead, look for a poll plugin that works with your CMS. In this case we used Yop Poll for WordPress. The functionality and customisation is extensive. A great plugin!